ABOUT
the project

Today, lions are extinct in 26 African countries, have vanished from over 95 percent of their historic range, and experts estimate that there are only about 20,000 left in the wild. 

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This needs to change! Almighty Cubs is on a mission to help the lions get off the endangered species list. We're giving 15% of all the money made from sales to Wildlife Conservation Network

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When you own a Cubs, you're committing to helping save these kings of the jungle.